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PPC and SEO both rely heavily on keyword optimization to surface for related searches. For businesses to appear in the SERPs for relevant queries, they need to target the correct words and phrases. For brands that have been optimizing their sites for search Industry Email List for a while, they already have keyword data that can help inform their PPC campaigns to produce better results. However, for those new to SEO, evaluating the effectiveness of their efforts can be Industry Email List a challenge given that results take time to show. But, because PPC campaigns drive immediate results, advertisers can harvest keywords that
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